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Marketing the Value of IT to Business Marketing the Value of IT to Business
By Robert Fort, Virgin Entertainment Group

IT has to learn to accommodate the human factor, to answer that same question for the person on the business side: What’s in it for me? It’s more than the general issue of the company’s bottom line—if we lose money, people get laid off. You have to figure out what each person is listening for.
-2008-03-24


Title Description Date

Marketing the Value of IT to Business

IT has to learn to accommodate the human factor, to answer that same question for the person on the business side: What’s in it for me?

2008-03-24

Tearing Down the Walls – Part II

The cost of the physical plant, needed to support employees, can have a major impact on business and IT planning. IT can use technology to make employees more productive and more satisfied in a smaller, more efficient, and less expensive space.

2008-03-18

Identifying The Weak Links

CIOs face daunting challenges in establishing the technological direction of their organizations, and leading the efforts to transform business. Increased visibility to enterprise risks and new mitigation strategies are now essential.

2008-02-20

Overcoming Barriers to Change

Overcoming Barriers to Change

2008-02-20

Tearing Down the Walls – Part I

The cost of the physical plant, needed to support employees, can have a major impact on business and IT planning. IT can use technology to make employees more productive and more satisfied in a smaller, more efficient, and less expensive space.

2008-02-20

Moving IT from Adolescence to Adulthood

As a company grows, IT strategy needs to mature along with the company. Moving ahead from the days of dust and chaos towards a systematic approach requires planning and patience.

2008-02-20

The Death of the Linear Supply Chain

The supply chain is breaking up into a web of relationships, which requires IT to place more emphasis on fluidity and real-time information

2007-12-17

Maximizing Resources

Auditing Telecom Can Save Money and Educate Users

2007-09-17

Achieving Environmental Sustainability, Part II

How Cisco IT Helps Reduce Costs and Save Energy

2007-07-30

Going Green

How CIOs can help companies reduce their environmental footprint

2007-07-23

Driving Eco-Responsibility in the Enterprise

Chief Information Officers Can Lead or Play Catch-Up

2007-07-15

Achieving Environmental Sustainability, Part I

How Cisco IT Helps Reduce Costs and Save Energy

2007-07-15

How Web 2.0 Transforms IT

The Role of IT in People-Centric Technology

2007-05-29

Life After Legacy Systems: Getting To The Future Via SOA

How one public-sector CIO is investing his $100 million budget

2007-05-01

Searching for Competitive Advantage

In the Move to an All-IP Network, One CIO Says That Process Is a Greater Challenge than Technology

2007-04-16

Business Case: Application Change Management: Follow-up

Lance Perry follows up on his CiscoIT@work article from last month, "Business Case-Application Change Management"

2006-12-13

True Information Integration: The Process Pathway To Enhanced Customer Experience

Can companies really integrate their data collections, and is it worth it?

2006-11-13

Business Case: Application Change Management

One of the biggest challenges facing IT is dealing with updates--tracking code versions, managing patches, checking quality, confirming security, figuring out dependency issues.

2006-04-21

Thinking big: Midsize companies in the United States and the challenges of growth

Although their size may be modest, midsize companies have big dreams. Most plan to expand their customer base strongly in the next three years, partly by diversifying their product and service portfolio and partly by tapping into new geographic markets. These dreams, however, will come up against some harsh realities. Midsize US firms expect to contend with rising costs of inputs, heavy price pressures and fierce global competition. They will find that increased operating efficiency, good information technology and, most of all, good people, are essential to overcome these hurdles.

2006-04-01

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