Executive Thought Leadership

Industry Position

Demonstrating confidence in Cisco's market position, Cisco's market capitalization today is currently over twice that of its top 11 North American competitors. With more than 65,000 employees in five theaters worldwide, Cisco has long led the market for Internet routers and switches, both in market share and innovation; and more recently expanded its presence into six advanced technology markets – wireless, home networking, security, optical, IP telephony and storage. Combined, these core and advanced technologies comprise Cisco's vision of the Intelligent Information Network. Cisco is the number one or two player in almost every market in which it competes, and continues to deliver innovations that extend its Intelligent Information Network.

Acknowledging Cisco's industry leadership, BusinessWeek named Cisco one of the Top 50 market performers, Fortune magazine designated Cisco one of America's "Most Admired Companies" and Forbes magazine called Cisco one of the "Leading Companies in the World." As important to Cisco as market leadership is its adherence to the strictest ethical principles, earning Cisco a designation by Business Ethics Magazine as one of its "Business Ethics: 100 Best Corporate Citizens."

People

Cisco employees are considered some of the best in the world – and they in turn have consistently voted Cisco as one of the top employers. Recent honors include:

• Fortune magazine's "100 Best Companies to Work For"
• Working Mother magazine's "100 Best Companies for Working Mothers"
• Diversity Business' "America's Top Organizations for Multicultural Business Opportunities"
• The Advocate Magazine's "10 Best Companies to Work For"

Our CEO, John Chambers, is well known worldwide for his optimistic style and no nonsense business approach. He and his executive team have successfully steered Cisco through five generations of competitors, even during challenging economic times. And Cisco's "bench strength" is strong and deep, keeping Cisco well-positioned for continued leadership.

Technology

The worldwide leader in networking for the Internet, Cisco sells networking equipment and software technology for routing, switching, and fiber- and Internet Protocol (IP)-based solutions. Cisco has become synonymous with the Internet and the productivity implications that Internet business solutions provide.

Our technology leadership is based on three differentiators. First, Cisco is committed to creating networks that are smarter, with intelligent network services built in; faster, in terms of their performance; and longer lasting, with a generational approach to an evolutionary infrastructure.

These differentiators help Cisco preserve the integrity of its best-in-breed products and ensure that this integrity is the foundation of the global systems it develops. Cisco is driving innovation to develop and deliver the best solutions for its core technology markets – routing and switching – and in its advanced technology markets.