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Executive Thought Leadership


Cisco Executives

Wim Elfrink
Executive Vice President, Cisco Services & Chief Globalization Officer
Cisco Systems, Inc.

In his functions, Elfrink reports directly to Cisco CEO John Chambers. The Cisco globalization strategy represents a shift from a geographical focus to a business management focus on skill sets and talents. Cisco will continue to have a centralized strategy and decentralized implementation of this strategy, which is critical to remaining successful in a competitive, global marketplace. This approach touches nearly every facet of the company's operations and creates a new way to deliver information, products, and services.

About Wim Elfrink (PDF)


Virtualizing the Corporation
Using the network as the platform, the company of the future will be geographically distributed yet more collaborative and close-knit than ever.
2008-01-04

Globalization - The Story Behind the Story Videos (5 min 28 sec)
Hear Wim Elfrink, EVP and Chief Globalization Officer, discuss Cisco’s globalization strategy and the “Smart City” concept.
2007-09-18

Cisco's Customer Advocacy: Accelerating Customer Success Podcasts (8 min 9 sec)
Partnering with customers to improve productivity, reduce operational costs, and accelerate products and services to market.
2006-07-01

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Migrating to Interactions-Based
An interactions-based business emphasizes the information exchanged between parties rather than on the efficiency of transactions between the parties. A company's focus on this business model sets the stage for success in the 21st century.
2006-01-01

Lifecycle Service and Support for IPC
Because IPC deployments affect every employee on the network, companies must adopt a lifecycle-based service and support strategy that is specific to IPC in order to reap the full benefits of their IPC solution.
2005-03-01

Service and Support in the Mobile World
A comprehensive lifecycle strategy is not only critical to the success of the network; it also increases business agility and maximizes the productivity of employees who work away from the office.
2005-01-26

Services Lifecycle to the Public Sector
It can be challenging for public institutions to ensure peak solution performance in an atmosphere of constant change. The services lifecycle can help.
2004-10-01

Accelerating Customer Success
Cisco enables customers to improve productivity, reduce operational costs, and speed time-to-market through higher network availability, security, and reliability.
2004-03-01

Cisco's Customer Advocacy: Accelerating Customer Success Videos (7 min 37 sec)
Partnering with customers to improve productivity, reduce operational costs, and accelerate products and services to market.
2003-08-15

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