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Executive Thought Leadership


Separating Hype from Innovation in the Service Provider Market


While today's service providers are focused on financial results and cost-justifying expenditures, the industry is experiencing a major shift. Where traditional wire-line voice used to be the main driver of the technology, high-speed data transmission and wireless voice technologies are now offering businesses a huge leap in productivity.

In this issue of the Executive Thought Leadership Quarterly, we highlight a model created by Clayton Christensen, a professor at Harvard Business School, which allows service providers to use the forces that challenge them to become successful in this changing market. You can learn about this model in the quarterly's Guru Q&A with Clayton.

I hope you enjoy this issue of the Executive Thought Leadership Quarterly .

Sincerely,


John T. Chambers
Chairman and Chief Executive Officer
Cisco Systems, Inc.

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