Executive Thought Leadership

Do you know what your company’s core and context business processes are? Can you identify what gives your company GAP? Do you have a sense of how long your CAP might last?

Guru Q&A

If you are not familiar with these terms, or even if you are, this issue of the Executive Thought Leadership Quarterly is mission critical for business process change. In this issue, renowned author and marketing consultant Geoffrey A. Moore offers success strategies from his latest book, the revised edition of Living on the Fault Line: Managing for Shareholder Value in Any Economy.

Moore’s books, which include Crossing the Chasm (first published in 1991 and revised in 1998) and Inside the Tornado (1995, 1999), are required business-school reading today. In Living on the Fault Line, Moore asserts—and I agree—that by focusing on what is core in your business, outsourcing context activities, and leveraging your competitive advantage, your company can achieve maximum shareholder value. And in this (or any) economic environment, managing for shareholder value is critical for success.