Executive Thought Leadership

Intelligent Collaboration: A Discussion with Professor Thomas Malone (31 min 47 sec)
A conversation about collaboration and collective intelligence with renowned organizational theorist Professor Thomas W. Malone, the founding director of the Center for Collective Intelligence at MIT and the author of The Future of Work.
2008-04-08

Economist Intelligence Unit Collaboration Study (5 min 15 sec)
Economist Intelligence Unit reports major findings on how well prepared organizations are to collaborate successfully.
2008-03-06

Cisco Media Solutions Group - The Story Behind the Story (5 min 22 sec)
Hear Dan Scheinman, SVP, Cisco Media Solutions Group, discuss how this group got started, the launch of their new product, Eos, and how Cisco is shaping the next-generation entertainment experience.
2008-02-12

Cisco's Social Responsibility Impact! - The Story Behind the Story (5 min 23 sec)
Tae Yoo, SVP, Corporate Affairs, discusses how Cisco's culture embodies Corporate Social Responsibility across the globe, and how everyone can impact change in their local region.
2008-01-22

Enabling Collaboration Beyond the Desktop - The Story Behind the Story (5 min 22 sec)
Hear Alan Cohen, VP of marketing, discuss how Cisco's collaboration technologies are being utilized in the workplace and how they are changing the way people interact.
2007-12-12

Cisco on Green - The Story Behind the Story (4 min 11 sec)
Hear as Laura Ipsen shares her thoughts on Cisco's strategy and commitment to "going green" both internally and externally, and how everyone can contribute to becoming a greener citizen.
2007-12-04

Privacy vs. Customer Intimacy: Strike the Balance (32 min 18 sec)
Hear former Gov. Tom Ridge and Bill McCorey, CIO of Circuit City, discuss how technology helps to balance customer intimacy and privacy, and deliver safe and valuable customer experience.
2007-11-01

Total Customer Experience in Business Innovation (22 min 42 sec)
Hear Geoffrey Moore, author of Crossing the Chasm, and Robert Fort, CIO of Virgin Entertainment, discuss how Virgin gains a competitive edge by delivering superior customer experience.
2007-10-30

An Architectural Approach to Success (14 min 42 sec)
Hear Bryan Doerr, CTO of SAVVIS, and Rick Hutley, Director of IBSG at Cisco, discuss how integrated, scalable, and reliable IT infrastructure can meet the rapidly changing needs of business.
2007-10-28

Globalization - The Story Behind the Story (5 min 28 sec)
Hear Wim Elfrink, EVP and Chief Globalization Officer, discuss Cisco’s globalization strategy and the “Smart City” concept.
2007-09-18

Information Flows: Effects on Productivity (9 min 16 sec)
Professor Erik Brynjolfsson, director for the Center for Digital Business at MIT discusses recent research that's been conducted on information flows and their effect on productivity.
2007-07-31

The Network As The Platform: Enabling the Collaborative Channel (4 min 32 sec)
Professor Erik Brynjolfsson, Director for the Center for Digital Business at MIT discusses platform economics and how information flow facilitates the channel partner organization.
2007-07-23

Cisco Culture - The Story Behind the Story (5 min 5 sec)
Cisco's dedication to philanthropy and giving back is a big part of our culture. Hear how it got started back in 1989 and how it continues today.
2007-06-26

Web 2.0 - The Story Behind the Story (4 min 33 sec)
Guido Jouret discusses Web 2.0 and how it has changed the way Cisco does business and the direction that Web 3.0 is going.
2007-06-12

Total Customer Experience: Finance Perspective (5 min 31 sec)
An interview with Dennis Powell, Senior Vice President and Chief Financial Officer discussing Total Customer Experience.
2007-04-18

Total Customer Experience: Emerging Markets Perspective (5 min 58 sec)
An interview with Julian Lighton, Vice President of Strategy and Business Development for Cisco's Emerging Markets Theatre discussing Total Customer Experience (TCE).
2007-04-18

Total Customer Experience: Advanced Services Perspective (7 min)
An interview with Gary B. Moore, Senior Vice President at Cisco discussing Total Customer Experience.
2007-04-18

Total Customer Experience: Emerging Technologies Perspective (6 min 54 sec)
An interview with Guido Jouret, Vice President and Chief Technology Officer of Cisco's Emerging Markets Technology Group discussing Total Customer Experience.
2007-04-18

Global Infrastructure Security - Public-Private Partnerships (10 min 27 sec)
Chief Security Officer John N. Stewart explains the value of public-private partnerships in building and protecting public sector infrastructures.
2007-04-01

Technological Revolutions - Installation and Deployment of New Technologies (14 min 41 sec)
An interview with Carlota Perez - Senior Researcher at Cambridge and Sussex Universities in the UK and a professor at the Technological University of Tallinn in Estonia.
2007-03-26

Total Quality Security Management: Quantifying the Security Culture Gap (6 min 54 sec)
MIT researchers found gaps between the perceived importance of security and the success of security efforts in corporations.
2007-03-16

Total Quality Security Management: Remote Access Behavior: Don't Put Your Company at Risk (7 min 40 sec)
Remote workers regularly engage in risky online behavior, despite being aware of the security consequences they pose to their employers and themselves.
2007-03-14

Total Quality Security Management: Bridging the Security Culture Gap (5 min 23 sec)
What defines good security? Companies having well-integrated technology and business teams that communicate openly about risk and business needs.
2007-03-12

Network as a Platform: Who Benefits? (5 min 17 sec)
Marshall Van Alstyne, MIT professor and economist, discusses the beneficiaries of a platform environment, relevance to Web 2.0, and the importance of open standards to a healthy platform.
2007-03-11

Network as a Platform: What are its Attributes? (5 min 20 sec)
Marshall Van Alstyne, MIT professor and economist, outlines the attributes of a network platform and tells how the network is transcending technology to emerge as a valuable service delivery platform.
2007-03-09

Competitive Innovation: Creating a Portfolio of Competitive Advantages (7 min 7 sec)
TCG's Managing Director, Geoffrey Moore discusses how companies are shifting and working on different innovation strategies to gain competitive advantage and to improve business operations.
2006-12-28

The Future of IT: Aligning IT with Business (5 min 43 sec)
Cisco VPs David Aungle and Lance Perry discuss the trends uncovered by the Global Technology Forum study.
2006-12-27

Digital Rights Management Overview (5 min 36 sec)
Key questions answered from digital rights mangement (DRM) experts. Includes commentary from Daniel Scheinman, Senior Vice President and General Manager, Cisco Media Solutions Group, Kevin Werbach, Assistant Professor of Legal Studies, the Wharton School, University of Pennsylvania, Sarah Deutsch, VP and Associate General Counsel at Verizon Communications, Chris Cookson, Chief Technology Officer, Warner Brothers Studios, Jerry Michalski, Independent Consultant, Brad Templeton, Chairman, Electronic Frontier Foundation, and Katy Fox, Filmmaker / Independent Producer.
2006-11-28

Digital Rights Management - Defined (1 min 12 sec)
Experts, Kevin Werbach, Assistant Professor of Legal Studies, The Wharton School, University of Pennsylvania, Sarah Deutsch, VP and Associate General Counsel at Verizon Communications, and Chris Cookson, Chief Technology Officer, Warner Brothers Studios,
2006-11-28

Digital Rights Management - The Future of DRM (1 min 11 sec)
Viewpoints from experts Sarah Deutsch, VP and Associate General Counsel at Verizon Communications, Kevin Werbach, Assistant Professor of Legal Studies, The Wharton School, University of Pennsylvania, Daniel Scheinman, Senior Vice President and General Manager, Cisco Media Solutions Group, and Chris Cookson, Chief Technology Officer, Warner Brothers Studios, on the future of digital rights management (DRM).
2006-11-28

Digital Rights Management - The Challenges of DRM (57 sec)
Viewpoints from experts Sarah Deutsch, VP and Associate General Counsel at Verizon Communications, Daniel Scheinman, Senior Vice President and General Manager, Cisco Media Solutions Group, Kevin Werbach, Assistant Professor of Legal Studies, The Wharton School of Business
2006-11-28

Digital Rights Management - Balancing Content Security and Ease of Use (54 sec)
Viewpoints from digital rights management (DRM) experts Chris Cookson, Chief Technology Officer, Warner Brothers Studios, Sarah Deutsch, VP and Associate General Counsel at Verizon Communications, Daniel Scheinman, Senior Vice President and General Manager, Cisco Media Solutions Group, Brad Templeton, Chairman, Electronic Frontier Foundation, and Kevin Werbach, Assistant Professor of Legal Studies, the Wharton School, University of Pennsylvania, on balancing content security with ease of use.
2006-11-28

Digital Rights Management Viewpoints - Sarah Deutsch (1 min 26 sec)
Sarah Deutsch, VP and Associate General Counsel at Verizon Communications shares her viewpoints on digital rights management (DRM).
2006-11-28

Digital Rights Management Viewpoints - Kevin Werbach (1 min 57 sec)
Kevin Werbach, Assistant Professor of Legal Studies, The Wharton School, University of Pennsylvania, shares his viewpoints on digital rights management (DRM).
2006-11-28

Digital Rights Management - Creating Value with DRM (1 min 5 sec)
Viewpoints from experts Daniel Scheinman, Senior Vice President and General Manager, Cisco Media Solutions Group, Sarah Deutsch, VP and Associate General Counsel at Verizon Communications, Chris Cookson, Chief Technology Officer, Warner Brothers Studios
2006-11-28

Digital Rights Management Viewpoints - Daniel Scheinman (1 min 55 sec)
Dan Scheinman, SVP and GM, Cisco Media Solutions Group shares his viewpoints on digital rights management (DRM).
2006-11-28

Globalization Viewpoints - Geoffrey Moore (3 min 18 sec)
Managing director of TCG Advisors, Geoffrey Moore, shares his thoughts on globalization and the various waves linked to it.
2004-10-04

Globalization Viewpoints - Mark Hillman (3 min 50 sec)
General Motor's Director of Supply Chain and IT Operations, Mark Hillman, shares his viewpoints on companies adapting to globalization.
2004-10-04

Globalization: In What Areas Do You Decide to Standardize vs. Localize? (2 min 9 sec)
Thought leaders Eric Johnson, Professor, Tuck School of Business, Director, Center for Digital Strategies, Douglas Schwinn, Senior Vice President & CIO, Hasbro, Rita Heise, Corporate Vice President, IT & CIO, Cargill, and Brad Boston, Senior Vice President
2004-10-04

How is Globalization Reshaping Business? (2 min 22 sec)
Thought leaders Brad Boston, Senior Vice President, Global Government Solutions and Corporate Security Programs, Jim Shimp, Senior Director, Global Application Development IT, Whirpool, Rita Heise, Corporate Vice President, IT & CIO, Cargill, and Withold Henisz, Assistant Professor of Management at Wharton School, University of Pennsylvania, share their viewpoints on how globalization is reshaping business.
2004-10-04

What Challenges are Companies Facing Due to Globalization? (1 min 45 sec)
Thought leaders Withold Henisz, Assistant Professor of Management at Wharton School, University of Pennsylvania, Brad Boston, Senior Vice President, Global Government Solutions and Corporate Security Programs, Jim Shimp, Senior Director, Global Application Development IT, Whirpool, and Eric Johnson, Professor, Tuck School of Business, Director, Center for Digital Strategies, share their viewpoints on the challenges involved in globalization.
2004-10-04

How Important is Information Technology in Globalization? (2 min 56 sec)
Thought leaders, Rita Heise, Corporate Vice President, IT & CIO, Cargill, Withold Henisz, Assistant Professor of Management at Wharton School, University of Pennsylvania, Mark Hillman, Director of Supply Chain & IT Operations, General Motors, Douglas Schwinn, Senior Vice President & CIO, Hasbro, and Brad Boston, Senior Vice President, Global Government Solutions and Corporate Security Programs, discuss the significant role of IT and how it plays an important role in providing the tools to shape strategies in globalization.
2004-10-04

Globalization Viewpoints - Doug Schwinn (2 min 35 sec)
Hasbro's senior vice president and CIO talks about globalization, its challenges, best practices and IT's rold in the entire process to gain competitive advantage.
2004-10-04

Globalization: How Important are Personal Relationships? (1 min 35 sec)
Though leaders Mark Hillman, Director of Supply Chain & IT Operations, General Motors, Withold Henisz, Assistant Professor of Management at Wharton School, University of Pennsylvania, and Rita Heise, Corporate Vice President, IT & CIO, Cargill, discuss the importance of personal relationships and the need to establish it for global operations to achieve operational efficiency.
2004-10-04

Globalization Viewpoints - Withold Henisz (2 min 59 sec)
A globalization discussion with Withold Henisz, Assistant Professor of Management at Wharton School, University of Pennsylvania.
2004-10-04

Globalization Highlights (3 min 51 sec)
Globalization hightlights overview from a Thought Leadership Summit. Includes commentary by Eric Johnson, Professor, Tuck School of Business, Director, Center for Digital Strategies, Jim Shimp, Senior Director, Global Application Development IT, Whirpool, Mark Hillman, Director of Supply Chain & IT Operations, General Motors, Geoffrey Moore, Managing Director, TCG Advisors, Douglas Schwinn, Senior Vice President & CIO, Hasbro, Brad Boston, Senior Vice President, Global Government Solutions and Corporate Security Programs, and Rita Heise, Corporate Vice President, IT & CIO, Cargill.
2004-10-04