Executive Thought Leadership

Interactions

Organizations are beginning to focus on the impact that personal and professional interactions have on productivity, profitability, and customer satisfaction. The shift from transactions to interactions is occurring across industries, such as retail, financial services and healthcare. A focus on customer interactions will greatly influence the competitive position of organizations.

Research Findings

Download this full report (372.3 KB)

Competitive Advantage from Interactions‎ (371.3 KB)
Tacit interactions are becoming central to economic activity. Making those who undertake them more effective isn't like tweaking a production line - A McKinsey Featured Article

A New Source of Business Growth‎ (76.5 KB)
As businesses move from a transactional-based productivity to interaction-based productivity, innovation, growth and competitive advantage will be easier to achieve.

Media