Cisco Online Seminar - Cisco Systems

To Monetize or not to Monetize? SP Wi-Fi is the Answer …

Original Webcast on Tuesday- September 25, 2012 at 8:00am PST/ 11:00am EST

Available Now On Demand
Original Webcast September 25, 2012
With the insatiable demand for smartphones, tablets and connected devices, users are generating more global data traffic every day. According to the Cisco Visual Networking Index (VNI), the global mobile data traffic grew 2.3 times in 2011 and is expected to reach 1.3 zettabytes annually (110 exabytes per month) by 2016. This is a 4-fold growth from 2011 to 2016! At the same time, the Cisco Internet Business Solutions Group (IBSG) finds that 80% of the mobile video and mobile Internet usage is when an individual is nomadic, such as when they are stationary and indoor and could be connected to a Wi-Fi network. These demands are leading to an increased forecast of Wi-Fi hotspots; Cisco IBSG expects that the number of Wi-Fi hotspots is expected to reach 2.7 million, with usage growing 200 % by 2014.

The increase in Wi-Fi usage leads to opportunities for Service Providers to provide networks that will not only offload the traditional macro cellular network, but also present an opportunity for Wi-Fi to become a potential source of monetization for the providers.

In this session, Cisco experts will discuss the monetization opportunities that Service Providers can consider as they deploy Wi-Fi networks to support the increase in mobile data traffic. Opportunities to be discussed include:

  • Bundled Wi-Fi network with other provider services
  • End-user subscription services
  • Value-added services including advertising

  • Plan now to attend!


    60 minutes

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    Event Summary

    • Event type: Online Event
    • On Demand
    • Duration: 60 minutes

    Who Should Attend

    Technical managers in service provider companies (large and small) who are involved in purchasing decisions, as well as designing and implementing secure networks.

    • Service Provider